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After Integrity improved a client's Microsoft Adcenter campaign, their conversions went from costing $200 each to $50 each. |
St. Louis Has an App for That
August 30, 2010 | Posted By: Ed Morrissey
Category: Project Launch
Integrity was recently tasked with branding the city of St. Louis via an internal iPad app for a client by creating a user-friendly document library filled with fun tidbits that highlighted the awesome-ness that is the Gateway city.
We had fun with this one.
The app was designed to highlight hotels, tourist attractions and other points of interest in the city (a stop at Ted Drewes, perhaps?). Our team presented all this yummy goodness in an easy-to-navigate format, giving access to maps, directories, contact lists, you name it. This was all streamlined with a unique menu system that remained static at the top so the user didn’t have to “back out” through a tangled web of breadcrumbs. We made the app so simple and stylish, even the iPad-challenged could zip through like pros.
We like to think of it as a personal concierge you can fit into your briefcase—but one you don’t have to tip.
Written by Ed Morrissey
Ed is an industry expert in applying creative, user-centered development principles to help businesses extend their brands online and better connect with their customers, as well as their employees, partners and investors. Having built his last firm to be named one of AdWeek’s Top 20 Interactive Agencies, Ed has developed web-based solutions for a variety of clients within industries including technology, consumer packaged goods (CPG), healthcare, government, oil and gas, media and financial services. Ed’s clients have included such brands as Hewlett Packard, Sony, Microsoft, Bausch & Lomb, Continental Airlines and Exxon Mobil.
