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We helped a luxury car manufacturer understand what their customers really want.
September 16, 2010 | Posted By: Ed Morrissey
Category: The Integrity Team
‘Increasing interactivity’ and ‘developing framework for badge strategy.’ Sounds official, huh?
Well that’s what we get for bringing on Jordan Shafer as the new social media intern. He got his Masters in Business Administration from Washington University and brings with him a barrage of marketing experience in ROI and price analysis from his stint working at a pharmaceutical company. We’ve also got him generating revenue through link strategy development (cha-ching!).
In addition to being an egghead, Jordan is also a self-proclaimed gearhead. In his spare time he’s either catching up on the latest auto-industry gossip or cruising his ride to the nearest Indian or Chinese restaurant. In college, he thought it would be fun to learn Japanese…so he did. How’s that for ambition?
Domo Arigato, Mr. Shafer.
Written by Ed Morrissey
Ed is an industry expert in applying creative, user-centered development principles to help businesses extend their brands online and better connect with their customers, as well as their employees, partners and investors. Having built his last firm to be named one of AdWeek’s Top 20 Interactive Agencies, Ed has developed web-based solutions for a variety of clients within industries including technology, consumer packaged goods (CPG), healthcare, government, oil and gas, media and financial services. Ed’s clients have included such brands as Hewlett Packard, Sony, Microsoft, Bausch & Lomb, Continental Airlines and Exxon Mobil.