Want to know what Integrity’s been up to? Here’s the place to get the scoop, the buzz, the skinny, the sitch. We’ll keep you posted on our latest launches, new hires, industry happenings and a plethora of insights and opinions about everything web.
|
|
The sites we build generate 100 million page views each month. |
Your Product is your Brand
May 17, 2011 | Posted By: John
Category: Integ-Theory
Integrity is often asked to build new brands or sometimes reinvent existing ones. The initial request is typically “we need a new logo, updated colors, corresponding business systems and comprehensive brand guidelines for employee use.”
While those are useful representations of the brand, they are NOT the brand itself.
The customer’s interaction with your product IS your brand.
If this experience is not simple, focused, delightful and streamlined, then all other efforts are in vain.
We live in a time of unprecedented consumer power. Those we serve (and hope to serve) have extremely high expectations and a never-ending array of alternative choices. If you hope to catch customer’s attention and retain loyalty, look to your brand – the product experience.
