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Your Product is your Brand

May 17, 2011  |  Posted By: John Simanowitz
Category: Integ-Theory

User experience is brandingIntegrity is often asked to build new brands or sometimes reinvent existing ones. The initial request is typically “we need a new logo, updated colors, corresponding business systems and comprehensive brand guidelines for employee use.”

While those are useful representations of the brand, they are NOT the brand itself.

The customer’s interaction with your product IS your brand.

If this experience is not simple, focused, delightful and streamlined, then all other efforts are in vain.

We live in a time of unprecedented consumer power. Those we serve (and hope to serve) have extremely high expectations and a never-ending array of alternative choices. If you hope to catch customer’s attention and retain loyalty, look to your brand – the product experience.

This post was written by

John Simanowitz – who has written posts on .
As an authority in the practical application of web-based solutions, John solves complex brand, marketing and communication issues for a wide variety of clients. With broad experiences in branding, marketing, system usability, online public relations, and interactive social media, John aligns brand promise with product reality. John has led award-winning developments for public and secure projects within healthcare, education, consumer packed goods (CPG), technology, entertainment, and service industries.

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