Building and Mobilizing Niche Social Platforms

From pets to politics, literally hundreds of niche-based social networks have sprouted across the web. Most recently Pinterest, an interactive scrapbook targeted mainly at women, has exploded to more than 10.4 million users – becoming the fast growing social network site ever.

Motivated and distracted by all things beautiful and quirky, Pinterest users are captivated by the stunning photography, tantalizing recipes, and irresistible potential purchases. More and more women (and a few men) are pinning their way to a social and permanent expression of themselves. Check out our page!

Integrity was recently awarded an exceptional opportunity and has been engaged by a leading SoCal start-up to take on a giant niche social network aimed to give professional athletes a way to share latest updates, photos, videos and interact with loyal, fearless (mainly) male fans on a whole new level. When the social network launches this year, sports enthusiasts will be able to get real-time updates, compete via game mechanics to be an athlete’s top fan, ask athletes direct questions, and participate in stellar contests and promotions.

All these super cool features will leave the twenty to fifty-something men the social network is aimed at drooling and yearning for more awesome content – straight from their favorite professional athletes.

The sports-based social network will include optimized mobile apps to complement the site and serve as a content publishing tool for pro athletes. This social network will leverage iPhone, Android and iPad mobile apps to match, giving fans constant access to a behind-the-scenes gaze into the lives of professional athletes. After initial release, fans can also view live broadcasts from the athlete.

So, while women are pinning and re-pinning all over Pinterest, our guys will be enjoying a social network of their own – hopefully in a cozy recliner, hot dog and over sized foam finger in hand.

Written by Stephanie Warden

Stephanie brings a wealth of experience in the field of Public Relations and a fresh new take on effective Project Management. In addition to PR, Stephanie also comes from a web design and content background, making her a well-rounded and highly valuable member of our team. When she’s not overseeing Integrity projects Stephanie participates in an adult kickball league, plays with her Jack Russell terrier and belts out Karaoke and the local pub.