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Random Acts of Kindness – The Twitter Edition
March 23, 2012 | Posted By: Dawson Schachter
I’m an unapologetic Twit—I mean Tweeter. You know, those people who are constantly constricting their every thought and action into pithy 140 character blurbs. While companies are using social media to grow their businesses and broaden their marketing reach, I’ve also witnessed firsthand that elusive and often-whispered about phenomenon of social media—its power to inspire random acts of kindness.
It happened last month following a tweet I posted in November. After window shopping the web for a pair of boots (yes, men who enjoy fashion are more than just urban legend), I tweeted out a link to a pair of Steve Madden boots on Zappos.com. It said something like:
“Drooool. Can haz beautiful boots out of my boot budget? Sadly no. But look! http://bit.ly/A7h2B4”
Then Christmas day rolled around and I woke to discover a notification from Zappos.com in my Inbox that I had a shiny, new $150 gift card waiting for me.
The included note read: “Dear Dawson, you’ve been good this year. Go get those boots you wanted. –Santa”
I was shocked and couldn’t figure out who close to me had sent such a thoughtful, perfect gift. But it wasn’t, in fact, from a close friend. It was from a near stranger I knew on Twitter. We’d never met in real life, though we’ve had some excellent virtual conversations. But we really didn’t “know each other.”
It was such an unexpected and uplifting gesture, it made me want to do something similar for someone else next year.
It’s becoming more commonplace to see larger scale social media campaigns such as celebrity charity auctions, where you donate to good causes for the chance to be followed or re-tweeted by a celebrity, and an team of encouraging voices coming together to remind LGBT youth that it gets better. But you don’t often hear about individual acts of generosity based solely on social media.
If Twitter is able to inspire this kind of random big heartedness, imagine what it’s capable of with a concerted and focused effort.
If you’re looking to inspire more with your social media accounts, give us a ring to see how we can help.
And if you need a little random pick-me-up, follow me @professorsmind—you may just be on the other side of my random act of kindness.
Written by Dawson Schachter
From a lifetime of following the leading edge of technology and media Dawson brings a wealth of knowledge about Social Media, SEM, and SEO. In addition, his experiences with start-ups and new media have developed valuable project management skills such as adaptability, innovation, and organization to our team. When out of the office, Dawson enjoys hiking, watching Rugby, and getting out for a good night of dancing once in a while.