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Check in, Check it Out

April 6, 2012  |  Posted By:  
Category: Integ-Theory

integrity-facebook-check-inIf you’re a Facebook Page owner, you may have missed this little nugget last week in the midst of preparing for the big Timeline switch. Facebook announced revisions to the check-in feature over the next few weeks to more accurately reflect the number of visitors to a business.

Facebook reported that previously, if someone checked in to your location multiple times, each one counted toward your Page’s total check-in number. Now, only one check-in per person in a 12-hour period will be counted as unique. So while I might check in to Integrity once in the morning and again after returning from lunch, it will only count as one unique check-in.

Facebook also will count photo tags more holistically. If someone uploads several photos to an album tagged at your business, that will count as one check-in. Conversely, if someone checks in to your business, uploads a photo and tags several friends, each person will count as a unique check-in at your business.

Make sense? Awesome.

PS: Are your Page Insights looking a little worse for wear? You may be in need of a comprehensive social media strategy. Feel free to give us a holler!


Written by
Evan hails from Godfrey, Illinois and earned his degree from Northwest Missouri State University. With an experienced background in journalism, content strategy was his logical next step. At Integrity, Evan’s duties include content creation, copyediting, SEO strategy, social media management and being an all-around wordsmith. Outside the office, Evan enjoys jogging in Forest Park, playing kickball with friends, watching old movies and crafting perfectly-timed puns.

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