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After Integrity improved a client's Microsoft Adcenter campaign, their conversions went from costing $200 each to $50 each. |
A New Fan Favorite
April 20, 2012 | Posted By: Amy DiFrancesco
Category: digital agency, In the News, Project Launch, The Integrity Team
Are you a sports fanatic looking for more direct contact with your favorite professional athletes? Not in-depth SportsCenter interviews or the occasional autograph session – we’re talking one-on-one interaction.
We’d like to introduce our latest, and largest, social network product launch to date: JockTalk – a niche social network created by professional athletes for fans. Integrity partnered with the southern California-based start-up to build a platform that we believe will change the way the sports world uses the web.
The new site, which debuted in beta this week at DEMO in San Francisco and has been highlighted on Mashable and CrunchBase, bridges the gap between athletes and their followers, adding not only ways for fans to follow their favorite athletes, but for athletes to engage their fans even further with fan “rankings,” Q+A posts and exclusive videos and content.
Athletes also have the opportunity to raise awareness about charities they support through personal posts and fundraising. And die-hard sports fans rejoice…JockTalk is not one-sport centric but includes all major leagues, from the NFL to MLB to NBA, with a solid roster of athletes already signed on…er, ready to play?
We couldn’t be more excited for the launch of this winning new product.
Here’s hoping David Freese or T.J. Oshie take notice too.
Written by Amy DiFrancesco
Amy has a strong love of vocabulary, punctuation and all things digital. She graduated from Mizzou with a degree in Convergence Journalism, specializing in Print Editing, and has minors in both English and French. She parlayed these studies into marketing, where she's been utilizing her words through new and social media, online content creation and the process of web strategy development for a wide range of industries. Amy hails from the shores of Erie and believes her Cleveland sports fandom helps build patience and strong moral character.
