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Healthcare Mobile Site Makes Paying Bills Easier, No Stamps Required!
May 8, 2012 | Posted By: Ed Morrissey
Category: Project Launch
To all those people who hate writing checks to their dentist, you’re welcome. Integrity just delivered a mobile-optimized site for Emdeon’s Patient Pay Online, a healthcare application that makes it easy to pay your medical bills online. After this project, you can now pay them from your phone, as well.
We had already reworked the desktop version of Patient Pay Online—streamlined user flows, unified the design, added some functionality— so we were intimately familiar with the nuts and bolts of the application when building the healthcare mobile site.
The key to making an application successful in a mobile interface is to keep it simple and easy to navigate—you can’t make the user scroll around to find the login button, for example. Keeping that in mind, we assessed what tasks users would most likely perform from their phones (pay their bills!), and optimized those pages for a small touchscreen. Then we applied the design elements already implemented in the desktop version, to create brand consistency across all platforms. Finally, we worked HTML magic to ensure that all the necessary functionality was accessible on iPhones or Androids.
Now we just need to build a mobile site that reduces everyone’s co-pay by 90%, and we’d be golden.
Written by Ed Morrissey
Ed is an industry expert in applying creative, user-centered development principles to help businesses extend their brands online and better connect with their customers, as well as their employees, partners and investors. Having built his last firm to be named one of AdWeek’s Top 20 Interactive Agencies, Ed has developed web-based solutions for a variety of clients within industries including technology, consumer packaged goods (CPG), healthcare, government, oil and gas, media and financial services. Ed’s clients have included such brands as Hewlett Packard, Sony, Microsoft, Bausch & Lomb, Continental Airlines and Exxon Mobil.