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Kick It Forward
May 24, 2012 | Posted By: Amy DiFrancesco
Category: In the News
An online funding platform and its innovative “crowd-funding” concept has become a trending news story over the last several months thanks to press from NPR, CNN and The New York Times. The idea is simple: You can “fund and follow” artists, musicians, designers and filmmakers who inspire you and the projects they’re working on. It’s called Kickstarter and since its debut in 2009, it’s become a wildly successful platform for super cool, creative endeavors and causes, with over $200 million pledged to over 20,000 projects like indie movies, city farms and comics. Mighty big numbers for such a simple and easy idea.
But Kickstarter is more than just a way to click and donate. It’s a community-based platform to connect with amazing people and discover grassroots projects around the globe (or perhaps even launch your own project). You can view different projects by city and popularity, read about its goals and then decide if you want to support it. Project owners must choose a minimum fundraising goal and deadline, and if they don’t reach their goal, no funds are collected from supporters. But the beauty of Kickstarter is that supporters can follow the project from its launch and fundraising journey to its completion and eventual longstanding success.
The simple idea of commerce at work or a way to support something you believe in? Either way, we love any idea that helps creatives make their dreams come true.
Written by Amy DiFrancesco
Amy has a strong love of vocabulary, punctuation and all things digital. She graduated from Mizzou with a degree in Convergence Journalism, specializing in Print Editing, and has minors in both English and French. She parlayed these studies into marketing, where she's been utilizing her words through new and social media, online content creation and the process of web strategy development for a wide range of industries. Amy hails from the shores of Erie and believes her Cleveland sports fandom helps build patience and strong moral character.
