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Microsoft’s Surface Tablet: A Future Game-Changer?
June 26, 2012 | Posted By: Amy DiFrancesco
Category: In the News
Microsoft announced last week that it is launching its own line of tablets, entitled Surface. This is the company’s first foray into the tablet market, going up against the iPad and other Android tablets.
The announcement comes just on the heels of Apple’s WWDC held the previous week, where Apple announced a new operating system, more powerful Macbooks and a host of other application updates. Microsoft’s last notable big announcement was the new Bing at the beginning of June.
What does this new tablet line mean? First, it’s a new platform for developers with which to play and create. Many product specs are yet to be released, but the Surface line will have similar storage (32 and 64GB) as other tablets on the market. It is also being marketed similarly to a laptop: Surface tablets come with a case that doubles as a multitouch keyboard and trackpad. This is very attractive to users considering a new tech purchase that may be torn between a tablet and a laptop, and only want to purchase one product. This would make the Surface a very favorable, portable and easy-to-use option.
More importantly, this finally gives PC users the tablet they’ve been waiting for. As many digital users are usually firmly “Team PC” or “Team Apple,” this tablet gives PC users an option that they’re familiar and comfortable with. While Android alternatives are available, this Microsoft product will undoubtedly be able to easily sync with existing and Microsoft products (the Surface is due to be released at the same time as Windows 8).
Will this be a huge success for Microsoft? Will Apple still have dominance over the tablet market? Only time will tell.
Written by Amy DiFrancesco
Amy has a strong love of vocabulary, punctuation and all things digital. She graduated from Mizzou with a degree in Convergence Journalism, specializing in Print Editing, and has minors in both English and French. She parlayed these studies into marketing, where she's been utilizing her words through new and social media, online content creation and the process of web strategy development for a wide range of industries. Amy hails from the shores of Erie and believes her Cleveland sports fandom helps build patience and strong moral character.