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Integrity increased online enrollment for a physician recruiting website from 20% to 83% after a redesign.
The Search Engine Showdown: Google Vs. Bing
June 28, 2012 | Posted By: Chloe Saeks
Category: In the News
As a St. Louis web design agency, Integrity deals with clients that have many different goals and expectations of success through their web design experiences. Some simply want to increase revenue through traffic, while others want to develop a social media strategy.
So which users do we target for these clients’ consumers online? Are they Team Google or Team Bing? The answer is relatively simple: Each search engine does one thing better than the other.
Google, for one, has the ability for its users to find accurate information quickly and concisely. The newest Google update, which began in May, offers a knowledge-based search experience. Essentially, when a user searches in Google, the search engine provides answers from multiple knowledge bases, such as Wikipedia and Google Maps, to offer information on the topics that users are trying to discover, which differs from the original keyword-based search experience.
Bing, however, caters towards a more social web user, offering social media as a tool to give a more intimate search experience. When a user types a query into Bing, the search engine compiles information from social media to offer answers that are related to similar searches conducted by his or her friends, allowing these friends to offer search solutions as well. Bing currently integrates Facebook into its results, but intends on adding Twitter and other social media sites as it develops.
Although Google is the search engine whiz, Bing is the social butterfly. So, Integrity says…it’s a TIE! As a major St. Louis web design company, we provide our clients with an online experience that uses search engine optimization strategies to achieve their web design goals through both Google and Bing.