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With the same amount of site traffic, a healthcare client’s online leads increased by 400% in the first quarter thanks to Integrity's site redesign.
Give Your Brand a Workout
July 9, 2012 | Posted By: Amy DiFrancesco
This past weekend, I decided to start working out, seriously. Integrity’s offices are located on the fourth floor, serviced by a very tiny elevator, and it’s easier to just take the four flights several times a day. However, getting winded by the top is not something I’d like to have happen anymore…
So, I’ve decided to do some evaluation and start getting up off my couch a little more. This same “Get Active” mentality can also be applied to your company and brand. Take a few minutes each day, week or month to give it the workout it deserves (minus the sore muscles I’m feeling today):
Take Stock of Your Goals: Remind yourself of what you are trying to accomplish every day. Whether it’s learning new skills, building great websites, providing quality customer service or even just making sure everything runs smoothly each day, give yourself a few moments of daily affirmation. Know exactly what you’re working towards and always have it in mind.
Maintain What Works: Like with any good workout routine, you know what works. You tend to get into a rhythm and can do more and more of certain activities. In the same respect, so can your brand. Maybe you have a system for app development that’s submitting quality products to iTunes left, right and center, or a design evaluation process that is creative and thorough. Keep these processes running smoothly, and keep adding “reps” either through increased projects or staff.
Evaluate Your Problem Areas: Chances are, you started working out because you didn’t like something. For me, it’s the fact that walking up four flights of stairs meant I had a few extra yawns at my desk. In terms of your brand, it may be unmotivated staff, continual rushed deadlines or simply a promised service that cannot be delivered. See where you are falling short, or even just what you don’t like, and make a plan to resolve it. This can include holding skill training sessions, having team building workshops or even readjusting your project process. Whatever you need to make your brand run smoother.
Challenge Yourself: On the flip side of an exercise routine, you may tend to fall into a rhythm. Each day becomes the same repeated activity. Much like adding a new circuit, make your brand branch out. Pledge to offer a new service, or train your team members on a skill they’ve always wanted to learn but never quite had the free time for. Break up the monotony!
A healthy brand is a happy brand. Plus, it’s relatively sweat-free.
Written by Amy DiFrancesco
Amy has a strong love of vocabulary, punctuation and all things digital. She graduated from Mizzou with a degree in Convergence Journalism, specializing in Print Editing, and has minors in both English and French. She parlayed these studies into marketing, where she's been utilizing her words through new and social media, online content creation and the process of web strategy development for a wide range of industries. Amy hails from the shores of Erie and believes her Cleveland sports fandom helps build patience and strong moral character.