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Integrity increased online sales leads by 150% with redesign of an engineering website.
Confessions of an Integrity Intern, Chapter 2
July 23, 2012 | Posted By: Chloe Saeks
Category: The Integrity Team
Chloe Saeks here, serving you the inside scoop on all things Integrity. After a few weeks here, Integrity has taught me the true meaning of the phrase “the internet never sleeps.” The web is constantly changing, but NO FEAR, Integrity is here!
When I first arrived at Integrity, I didn’t fully understand the capacity of the web as a major catalyst for successful marketing – and, if done right, its innate potential to kick traditional print marketing’s ass.
Yes, billboards and TV ads can be of benefit; don’t get me wrong. But in the middle of the night, how many people drive downtown on Highway 64/40 and are awake enough to notice your particular billboard? Let’s face the facts: a company has a much higher success rate for marketing 24 hours a day on the web.
Alas! Integrity is the answer to this challenge.
I’ve learned, over just a few weeks, how spot-on Integrity is when it comes to the web and its insurmountable value to today’s society. I’ve been able to experience the potential of the web and Integrity’s ability to take advantage of everything it has to offer. From blogging to social media updates, to a sexy user-experience design (UXD), Integrity has this web stuff down.
Confession: I must admit, working at Integrity is not what I originally expected; it’s more. It keeps me on my toes, to say the least. It’s exhilarating; I have been given the opportunity to work with several different projects with varying needs and all are constantly changing. So, they say, “the internet never sleeps,” huh?
Well then neither does the excitement at Integrity!