Want to know what Integrity’s been up to? Here’s the place to get the scoop, the buzz, the skinny, the sitch. We’ll keep you posted on our latest launches, new hires, industry happenings and a plethora of insights and opinions about everything web.
|
|
After Integrity's redesign, a tourism board website is on pace for 5 million visits this year. |
Indoor Mapping Startup Aisle411 Launches New Site
July 30, 2012 | Posted By: Amy DiFrancesco
Category: digital agency, Project Launch, The Integrity Team
Ever been in the grocery store and experienced any of the following?
- You forgot your shopping list
- You forgot what’s on sale
- You’re just unfamiliar with where anything is
Thanks to mobile app Aisle411, the answers are just a tap away.
Aisle411 uses indoor location data and searchable maps to make the retail experience easier for a shopper. This includes providing sale and discount alerts, searching for product locations and suggesting items to purchase the shopper may not have on his or her list. Users can upload, organize and share their shopping lists, and also create navigable routes through stores. This makes shopping easier and more efficient, and kind of similar to a game of Supermarket Sweep. Thankfully, it aims to save you money, not compare how much more you can spend (shoppers, don’t take your marks).
Integrity recently had the pleasure of redesigning the app’s website, adding a business-facing side for stores who may be interested in partnering with Aisle411. The app’s current partners include Walgreens, Hy-Vee and Schnucks, and is looking to expand to other store chains in the future. Resources are available on development and marketing opportunities, as well as seeing how the app can work in tracking shopper behavior.
Aisle411 is currently available (for free) in the App Store and Android Marketplace, and has been getting some solid press over at Mashable and Engadget. Check out the website, download the app and shop away!
Written by Amy DiFrancesco
Amy has a strong love of vocabulary, punctuation and all things digital. She graduated from Mizzou with a degree in Convergence Journalism, specializing in Print Editing, and has minors in both English and French. She parlayed these studies into marketing, where she's been utilizing her words through new and social media, online content creation and the process of web strategy development for a wide range of industries. Amy hails from the shores of Erie and believes her Cleveland sports fandom helps build patience and strong moral character.
