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In the first day after Integrity updated an auto warranty client’s email and landing page designs, the client saw a 16x improvement in conversions. |
Bingo! It’s Time for a Web Redesign
August 20, 2012 | Posted By: Amy DiFrancesco
Category: digital agency
First, compare shrinking state budgets and lowered charitable donations with increasing operational costs, and then ask the question, “How can non-profit organizations stay afloat in this economy?” The first one with a solution to this conundrum: Please stand up and shout “BINGO!”
Charitable gaming operators in North America netted nearly $1.4 billion, with over $103 million in Missouri alone, according to the National Association of Fundraising Ticket Manufacturers (NAFTM). These organizations are primarily staffed with volunteers who would love an easier way to maximize their fundraising potential.
Lancaster Bingo Company has been helping nonprofit organizations for nearly 30 years by selling tried and true favorites, but also by developing new custom games. The company has learned higher engagement from players equals greater returns for the organizations. Its claim to fame derives from its “Bingo Store on Wheels,” a door-to-door business model with games delivered by friendly and knowledgeable experts.
Integrity takes on the challenge of helping these charitable gaming operators by updating Lancaster Bingo Company’s branding with an updated logo and tagline, and by offering nonprofit organizations an entirely new web experience. Lancaster is working hard to help nonprofit organizations navigate the complexities of charitable gaming laws to not only keep their doors open, but exceed their fundraising goals. Integrity’s job will be to make that as easy as possible.
Integrity knows the formula for winning: Great people, great experiences and great SEO. Get ready for a great new site!
Written by Amy DiFrancesco
Amy has a strong love of vocabulary, punctuation and all things digital. She graduated from Mizzou with a degree in Convergence Journalism, specializing in Print Editing, and has minors in both English and French. She parlayed these studies into marketing, where she's been utilizing her words through new and social media, online content creation and the process of web strategy development for a wide range of industries. Amy hails from the shores of Erie and believes her Cleveland sports fandom helps build patience and strong moral character.
