Facebook Offers: Coupons Meet Social Media

The couponing craze came on strong—everyone loves a good deal! Unfortunately, not everyone loves clipping coupons and scanning deal emails all day. Enter Facebook Offers. Pages that you like on Facebook can put coupons and deals right in your Facebook newsfeed. How convenient!

This isn’t exactly new to Facebook—the top reason people “like” a brand’s page is to get discounts and special offers. What’s new is that Facebook has recently opened offers up to any page with more than 400 fans. That means more offers from more brands.

When you claim an offer, you can post it to your timeline and share it with your friends. That’s couponing at its finest! You can save money at places you love and find relevant deals at places your friends like to shop. To make finding deals even easier, services like Foibly catalog current Facebook Offers all in one place.

For the business owner, a Facebook Offer reminds existing customers to drop in for a visit and encourages sharing the offer with friends and family. Facebook Offers used to be a free service, but Facebook has started charging a small fee to post these deals. The size of the budget determines the number of people who can see a particular offer.

Facebook Offers is bringing social media and advertising even closer together. And like it or not, you’ll be seeing more Facebook Offers in your newsfeed.

Written by Elizabeth King

Elizabeth is a graduate of the Missouri School of Journalism, where she studied Strategic Communications. Her previous experience includes working for a Columbia, MO-based agency and the Columbia Daily Tribune. When she’s not busy strategizing content, Elizabeth is big into party planning and creating art and decorating projects. She also enjoys cooking (especially desserts) and sharing her “successful kitchen experiments.”