Case Study
One of the best ways to discern how we can help your business is to take a gander at how we’ve helped others. Here’s a handful of case studies to whet your appetite.
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With the same amount of site traffic, a healthcare client’s online leads increased by 400% in the first quarter thanks to Integrity's site redesign. |
Increasing Email Marketing Open Rates
The Challenge:
Take over management of a regional restaurant chain’s email marketing program to clean the outdated subscriber list and increase traffic to the website.
Our Solution:
- Strengthened integrity of the subscriber list through re-confirmation emails and CAN-SPAM compliant double opt-ins
- Reinvigorated email design with fresh templates that complement the new website design
- Merchandised secondary calls to action on the email template to provide multiple incentives for recipients to click
- Created custom landing pages to provide email recipients with a seamless experience and relevant calls to action
- Doubled email click-through rate (CTR) within two weeks; with specialized email open and click-through rates both at about 60% above the industry average
