Content is king, and we treat it that way. It not only helps draw user to your site through search engine optimization and keywords, it’s what keeps users on the site. Your services aren’t needed if the user doesn’t understand what you do. Your product is useless if the user can’t figure out why they should buy it. Your brand is meaningless if the user forgets you a minute later. The content on your site is what makes you relevant, successful and memorable.
Our wordsmiths provide support in every aspect of content creation, from wire framing to copywriting to messaging to persona definition. So you can be sure that your content will convince, inform or sell once we’re done with it.
|01||Infographics as Sharing Tools|
|02||Using Applications to Streamline the Sales Process|
|03||Increasing SEO Ranking|
|04||Creating a Relevant Online Community|
If you don’t have a clear business message identify, there’s no way to communicate it to your audience. We help define that message, and then effectively convey it online.
Writing for the web is different than crafting slogans, ideating taglines or writing brochures. We know what keeps users reading online—and it doesn’t involve salacious headlines about Lindsey Lohan.
We sift through past and present content, weeding out the unnecessary filler, discovering the missing pieces and adding what’s needed to accomplish the current goals, whether it’s new copy, an interactive chart or background music.
Whenever a website is built in a content management system, our team will diligently train your employees to use the system to update text, images, databases and more, so you can keep content relevant yourself.