With thousands of job openings and more than a hundred specialties, the healthcare employment process can be as confusing as a doctor’s scribble. So how do professionals and employers from across the country find each other? They go to PracticeLink, the nation’s leading physician recruitment service.

And where does PracticeLink go to punch up website usability and update its online brand?

Integrity, of course. After 15 years of massive growth and website additions, PracticeLink called us in to clean out the cobwebs and make sure all those physicians and employers aren’t getting lost in a maze of specialties, locations, CVs and alerts.

While we were rearranging and rebranding and pondering user-specific color palettes, we went ahead and increased SEO and improved usability as well. Perfectionists that we are, we just couldn’t help ourselves.

The result was a redesigned website that redefines the physician recruitment process—one that’s now faster, friendlier and way easier to understand than our doctor’s handwriting.