Integrity was founded in 2001 at a time when many agencies had it wrong. Interactive branding was not a new media strategy, nor was it simply an extension of traditional media approaches.

Interactive was, and is, a new way of thinking, speaking,
collaborating and being.

Solid web properties cannot exist for just an elite few – all growing corporations need a well-executed online strategy led by a long-term partner, not a short-term project team. The agency partner must be dedicated to interactive marketing success, meaning they must have a vested interest in their client’s success, which is built by effective and comprehensive branding driven through consistent messaging across all media vehicles.

Usability must be viewed as a core brand value and not simply an opportunity to bill more hours. Integrity embraces the fact that the user experience is the brand, and we remain a steadfast advocate of this user-centered design approach to, and for, all our clients.

Integrity is founded on the principles that active listening, obsessive user and industry observation, honest communication and true client advocacy builds strong relationships and even stronger brands that deliver, that last, that matter.

Brand first, ego last.

Integrity strives to reach common goals through meaningful partnerships. The world has enough talking frogs, we need more meaningful brand <-> consumer connections.

We make complex sites look easy and feel intuitive.

These days, most places can put together a fancy-schmancy website for you. A splash of color here, a flash video there. But beauty without substance is like eating Twinkies for dinner—tastes good, but you’ll regret it in the morning. We do more than just re-design websites; we tackle the big issues like usability, content flow, navigation and business strategy. After all, what good is a shiny new website if it’s painful to use? Or makes you fat. It may not always seem sexy, but we think simplicity is hot. Reducing complex elements into easy, effective online experiences takes more than flashy design skills.

It takes Integrity.

We’re no yes men, er… yes women, um… yes people. We partner with our clients to uncover what’s really needed to achieve their business dreams and ambitions, even if the solution isn’t a web effort at all. Simply put: we may not always give our clients what they want, but we will always give them what they need.

And what we think people need is experienced, authentic, unbiased listeners firmly focused on distilling and exposing the beautiful truth of a brand. When it comes to true, effective online marketing, Integrity has the goods, and then some.

John Simanowitz Founder, Chief Executive Officer

John founded Integrity in 2001 with the goal of creating an interactive/new media agency with uncompromising transparency and authenticity. As a champion of the consumer, he understands that honesty, trust and relationships make up the foundation for any successful brand in today’s economy. Hence the name Integrity.

John serves as the company’s Founder and Chief Executive Officer. As an authority on the practical application of web-based solutions, he solves complex brand, marketing and communication issues for clients nationwide. With broad experiences in branding, marketing, system usability, user behavior, online public relations and interactive social media, John aligns brand promise with product reality. He has led award-winning developments for public and secure projects within the healthcare, education, consumer packaged goods (CPG), technology, entertainment and service industries.

Ed Morrissey Partner and Chief Creative Officer

Ed serves as Integrity’s Chief Creative Officer after joining as partner in 2009. Ed is an industry expert in applying creative, user-centered development principles to help businesses extend their brands online and better connect with their customers, as well as their employees, partners and investors.

Having built his last firm to be named one of AdWeek’s Top 50 Interactive Agencies, Ed has developed web-based solutions for a variety of clients within industries including technology, consumer packaged goods (CPG), healthcare, government, oil and gas, media and financial services. Ed’s clients have included such brands as AT&T, Bausch & Lomb, Hewlett Packard, JCPenney, Sony, Microsoft, Continental Airlines and Exxon Mobil.