On leave from his Computer Engineering program at the University of Arkansas, our new development intern has signed himself on with team Integrity for the summer.

Last summer Jeremiah Harris ventured to exotic Cassville, Missouri, where he did web design for Able 2 Products, a company that produces lights and sirens for the fuzz (giving him quite the prankster potential). We have decided to entrust him with the all important task of developing a Foosball iPad application. Yes, we’re serious.

When he’s not assisting the development team with various and sundry website building biz-nass, Jeremiah loves doing anything outdoors: hiking, biking, kung-fu fighting…and he’s claimed to have floated every mile of the Buffalo river.

Batter up!

As we continue to help clients (you know who you are) navigate the process of developing web-based products, we feel the need to continually preach the values of simplicity.

Everyone, repeat after me:

- I am willing to give up features for a better designed product
- I am willing to give up features for a better designed product
- I am willing to give up features for a better designed product

OK, now go back to making the decisions around how complex you want your web product. Hopefully, the above exercise, if repeated frequently, will help frame the overall success of your initiative.

Integrity launches an enterprise level application designed to give every pizza franchise the ability to sell its product online easily, securely and affordably.

Who’s hungry for pizza?

For client SBPA Systems, Integrity helped a trusted provider of technology-based healthcare management solutions return to its core identity.

As corporate restructuring threatened to absorb SBPA’s brand, the solutions provider sought to assert its identity through revitalized marketing and messages. After several independent attempts at developing collateral materials, SBPA engaged Integrity to distill and express the essence of their company. During this exploratory phase, Integrity discovered a client who was uncommonly attentive, communicative, and helpful. Their core identity – providers of extraordinary service – was apparent in their every action, yet unseen by the professionals who considered it “all in a day’s work”. Further exploration of client testimonials confirmed Integrity’s findings.

While integrating established brand characteristics and mandatory corporate themes, Integrity upgraded collaterals with SBPA’s rediscovered brand truth. An updated look & feel aligned the new materials with a technology-based service provider. New creative campaigns set apart SBPA from its conservative, buttoned-down peers. And powerful service-minded messaging asserted to employee and customer alike the benefits of mid-sized service providers in an oversized industry.

The partnered efforts of Integrity and SBPA ultimately reinvigorated the service expert’s core identity while maintaining a sense of established brand and the equity within SBPA’s niche market.

For client Lexus, Integrity partnered with Encompass to build an application to capture and quantify consumer interest and behavior. Despite a targeted consumer database, Lexus had no way of tracking the effectiveness of hundreds of thousands of direct mail pieces. To counter this, Integrity developed an online data-gathering application to operate in tandem, rigorously tested for usability and adherence to the established brand. As recipients followed the path from personalized direct mail to registration website to local dealership, Lexus could finally measure consumer response.

The integration of consumer database, direct mail, and online feedback loop provided Lexus invaluable insight and begat a template for future successful campaigns.