In the beginning, Mohealthcareers.com was an informative website full of useful information about promoting healthcare professions in Missouri, helping people find schools, scholarships and places to work. Now, the newly rebranded Missourihealthcareers.com is… still all of those things—it’s just way, way more fun! To better connect with one of the core demographics (high schoolers), Integrity rebuilt the entire website from the ground up, tweaking language to make it more conversational and approachable, updating user flows to ensure they were simple and easy to navigation and overhauling the design to appeal to a more youthful audience. Mission accomplished.

The big business question we had to answer was, “What will get people interested in healthcare?” The answer was giving them a quick, entertaining glimpse into key elements of different healthcare jobs (money, how much gore is involved, how long are you in school, etc). We accomplished this by turning all that data into an “infographic” (yes, that’s a real term, or at least it should be).

While we were at it, we added an interactive hospital and college map, a blog featuring real life success stories from healthcare professionals and the centerpiece of the new site, an interactive flash quiz designed to help you identify which healthcare career is best suited for you. Go ahead and take it. You know you want to.

So basically, we transformed the site from a manila envelope into a bedazzled trapper keeper. A really, really rockin’ trapper keeper.

The Missouri Hospital Association came to us looking for some touch-ups to their grassroots website…and we ended up completely remodeling. Their goal, in addition to gaining more traffic, was to educate Missourians about healthcare issues in their state. After some dreaming and drafting, Integrity found a way to really wow the neighbors.

Our content crew rolled up their sleeves to begin rebuilding from the ground up. They renamed the site and gave it some homey Missouri charm by adding relevant health articles on topics ranging from exercise and fitness to organ donation and legislation. In addition, they planned out a system that aggregates information about health-related events in Missouri, like health screenings, support groups and fundraisers.

Our design team spruced it up with fresh, inviting colors and a clean layout. Then our developers put it all together, building a searchable event database and seamlessly incorporating important structural elements from other MHA websites.

We topped everything off with a user-friendly content management system, and missourihealthmatters.com was ready for move in. Now we’re going to just sit back and enjoy that fresh paint smell!

Computer viruses aren’t the only reason to take your technology for a checkup-Enterprise Medical Services (EMS), a leading physician recruiting firm based in St. Louis, MO, came to Integrity for a website physical. After the healthcare gurus at Integrity took some family history and knocked on its knees with the little hammer thingy (yes, that’s the real name, hush), we discovered that EMS was in need of a design bypass and some major user flow surgery.

After the diagnosis was made, the content strategy team slipped into our scrubs (ok, they were sweats) and went to work creating a new user experience that allowed doctors to quickly and intuitively search and apply for jobs. Our team of precision designers opted for a clean, friendly layout and color scheme to keep the focus on the site goal-connecting top docs with top jobs. And none of it would have been possible without the steady hands of our development team, who worked round the clock (without the benefit of an on-call room!) to implement an easy-to-update content management system and flush out all the pesky browser bugs.

The website is up and running (although it’s not yet allowed to do stairs)-the surgery was a success! Thank you, doctors.

With thousands of job openings and more than a hundred specialties, the healthcare employment process can be as confusing as a doctor’s scribble. So how do professionals and employers from across the country find each other? They go to PracticeLink, the nation’s leading physician recruitment service.

And where does PracticeLink go to punch up website usability and update its online brand?

Integrity, of course. After 15 years of massive growth and website additions, PracticeLink called us in to clean out the cobwebs and make sure all those physicians and employers aren’t getting lost in a maze of specialties, locations, CVs and alerts.

While we were rearranging and rebranding and pondering user-specific color palettes, we went ahead and increased SEO and improved usability as well. Perfectionists that we are, we just couldn’t help ourselves.

The result was a redesigned website that redefines the physician recruitment process—one that’s now faster, friendlier and way easier to understand than our doctor’s handwriting.

For client SBPA Systems, Integrity helped a trusted provider of technology-based healthcare management solutions return to its core identity.

As corporate restructuring threatened to absorb SBPA’s brand, the solutions provider sought to assert its identity through revitalized marketing and messages. After several independent attempts at developing collateral materials, SBPA engaged Integrity to distill and express the essence of their company. During this exploratory phase, Integrity discovered a client who was uncommonly attentive, communicative, and helpful. Their core identity – providers of extraordinary service – was apparent in their every action, yet unseen by the professionals who considered it “all in a day’s work”. Further exploration of client testimonials confirmed Integrity’s findings.

While integrating established brand characteristics and mandatory corporate themes, Integrity upgraded collaterals with SBPA’s rediscovered brand truth. An updated look & feel aligned the new materials with a technology-based service provider. New creative campaigns set apart SBPA from its conservative, buttoned-down peers. And powerful service-minded messaging asserted to employee and customer alike the benefits of mid-sized service providers in an oversized industry.

The partnered efforts of Integrity and SBPA ultimately reinvigorated the service expert’s core identity while maintaining a sense of established brand and the equity within SBPA’s niche market.