Thursday, March 11, 2010
POSTED BY:Natalie

Computer viruses aren’t the only reason to take your technology for a checkup-Enterprise Medical Services (EMS), a leading physician recruiting firm based in St. Louis, MO, came to Integrity for a website physical. After the healthcare gurus at Integrity took some family history and knocked on its knees with the little hammer thingy (yes, that’s the real name, hush), we discovered that EMS was in need of a design bypass and some major user flow surgery.
After the diagnosis was made, the content strategy team slipped into our scrubs (ok, they were sweats) and went to work creating a new user experience that allowed doctors to quickly and intuitively search and apply for jobs. Our team of precision designers opted for a clean, friendly layout and color scheme to keep the focus on the site goal-connecting top docs with top jobs. And none of it would have been possible without the steady hands of our development team, who worked round the clock (without the benefit of an on-call room!) to implement an easy-to-update content management system and flush out all the pesky browser bugs.
The website is up and running (although it’s not yet allowed to do stairs)-the surgery was a success! Thank you, doctors.
Tags: branding, Enterprise Medical Services, healthcare, online, scrubs, user flow, web development, web-design, website
Thursday, January 7, 2010
POSTED BY:catherine
With thousands of job openings and more than a hundred specialties, the healthcare employment process can be as confusing as a doctor’s scribble. So how do professionals and employers from across the country find each other? They go to PracticeLink, the nation’s leading physician recruitment service.
And where does PracticeLink go to punch up website usability and update its online brand?
Integrity, of course. After 15 years of massive growth and website additions, PracticeLink called us in to clean out the cobwebs and make sure all those physicians and employers aren’t getting lost in a maze of specialties, locations, CVs and alerts.
While we were rearranging and rebranding and pondering user-specific color palettes, we went ahead and increased SEO and improved usability as well. Perfectionists that we are, we just couldn’t help ourselves.
The result was a redesigned website that redefines the physician recruitment process—one that’s now faster, friendlier and way easier to understand than our doctor’s handwriting.
Tags: branding, healthcare, online, web development, web-design, website
Tuesday, August 18, 2009
POSTED BY:Natalie
Why is John Simanowitz wearing sunglasses? Because he’s being thrust into the media spotlight. That’s especially impressive since John is constantly on the move–in fact, we’ve seem him vanish right before our very eyes, usually followed by a cloud of orange sparks.
Despite his busy schedule of client meetings, website projects and overall awesome-making, John managed to sit down with Deb Peterson of the St. Louis Post-Dispatch and answer a few questions about himself and Integrity. We give the piece an A+, but we’re kind of biased. Keep up the good work, John… we’ve got a feeling this won’t be your last media appearance! John? Anyone seen John? Paging Mr. Simanowitz…
Tags: Integrity, online, PR
Wednesday, July 29, 2009
POSTED BY:Natalie

Hold on to your boomerangs, people, because a new interactive designer has grapple-hooked her way through our office doors. Reshma Chattaram Chamberlin not only wins the prize for “most likely to wear a sweater in 90-degree weather,” but also takes the fruitcake for farthest distance to travel for Christmas. Originally from Bombay, India, Reshma came to the land of Stars and Stripes to study graphic design and small-town life at Principia College in Elsah, IL. We’re still looking for it on a map.
Upon graduating, the self-proclaimed city girl traded the pitchfork-and-overalls lifestyle for the glitz, glamour and air pollution of the Big Apple, where she carved her niche as an assistant designer for companies like Harper Collins Publishers, Euro RSCG and Finesse Embroideries, Inc.
With fond memories of naked, singing cowboys and subway terminals dancing through her head, Reshma bid adieu to the big city and followed her heart back to the Midwest. We mean that literally, as her longtime boyfriend-turned-husband is from St. Louis. The jury is still out, but we’re pretty sure he bribed her to come back to the land of toasted ravioli and thin crust pizza by buying her a cavapoo puppy named Leah.
Prior to gracing us with her ninja-like Adobe skills, ebullient demeanor and countless iPhone pics of her “baby,” Reshma worked for ALIVE magazine where she wore many different hats as an art director. Luckily, none of them were rubber with pointy bat ears…
Tags: Direct Mail, Integrity, new hire, online, web designer, website
Tuesday, July 14, 2009
POSTED BY:Natalie
We’ve howdyed, but we ain’t shook. That’s Texas-speak for “we haven’t been formally introduced.” So let’s draw the curtains and shine the spotlight on Ed Morrissey, Integrity’s Partner and Chief Creative Officer. Ed hails from Houston, where he got an early education in all things technical and webby at Compaq. After the interactive start-up he led was acquired, he turned his attention to leading Idea Integration, which was named one of AdWeek’s Top 50 Interactive Agencies. Not too shabby-looking on a résumé, if you ask us.
After a mere five years in St. Louis, he has certainly given people reason to talk—and not because he smells funny or wears socks with sandals. He helped Global Velocity earn Governor Blunt’s Missouri Technology Company of the Year award in 2008, and in 2007, St. Louis Commerce Magazine named him a “Key Player within St. Louis Technology.” But wait, there’s more! (R.I.P. Billy Mays.) Ed’s a member of St. Louis IT Entrepreneur Networking Mentoring Committee, he acts as a strategic advisor to several area start-ups and is co-founder of a nonprofit organization called Operation Shower, which produces and coordinates baby showers for pregnant and expecting military personnel and their families. So basically what we’re saying is he’s a hard-working, creative and big-hearted guy. Lucky us.
Ed gets his kicks by employing creative, user-focused development principles to help businesses better achieve their goals, connect with target audiences and extend their brands online. That’s fancy industry speak for “he’s got mad website skills and puts our clients’ business needs ahead of any lofty design goals.” Which is why he’s been able to usher new clients into our Clayton doors week after week after week…
His experience is all over the place (in a good way), having worked in a plethora (vocab points!) of industries including technology, consumer packaged goods, healthcare, government, oil and gas, media and financial services. And not to brag—okay, a little—his brand roster includes a few familiar companies like AT&T, Bausch & Lomb, Hewlett Packard, JCPenney, Sony, Microsoft, Continental Airlines and Exxon Mobil.
In short, he’s a rock star. So far, the only drawback we’ve encountered is Ed’s love for queso, as it conflicts with our ability to fit in our pants. But we’re willing to give him a “pass” just this once. Consider yourself “shook-ed.”
Tags: AdWeek, branding, campaign, CMS, content management, identity, Integrity, marketing, online, website
Friday, June 26, 2009
POSTED BY:Ed
It’s always enjoyable trying to explain the services Integrity provides to those who don’t truly understand or appreciate either web-based technologies or interactive design (my wife still doesn’t know what I do for a living).
I’ve tried to make it simple by saying things such as ‘we help launch brands online’ or ‘we help companies better use the web to accomplish business goals’ or even ‘we’re the crazy web guys’.
However, folks are often left a little bit confused.
Thus, we at Integrity have a new, simpler answer: We sell money.
It seems over and over again, working with Integrity helps companies make more money. Whether it’s our client who uses Integrity to update their market position via a newly designed site (and then successfully sells themselves for tons of money) or the company that uses Integrity to engage their market via social media techniques (and then drives more sales via very targeted, one-to-one marketing) or the company whose e-commerce sales increase ten-fold due to engaging with Integrity to design the complete user experience and online promotion strategy, designing with Integrity often means making more money.
Tags: branding, marketing, online, web-design, website
Friday, May 8, 2009
POSTED BY:John
Since 1982, Kid Stuff Marketing has played a major role in developing innovative and creative kids’ meal marketing programs for foodservice venues including restaurants, movie theaters, stadium concessions, schools and family entertainment centers.
When they decided to leverage their brand online, Kid Stuff Marketing turned to Integrity. Working closely with Kid Stuff Marketing leadership, Integrity developed a brand accurate, content managed (CMS) online presence that hit the mark and was a key driver of growth.
Tags: branding, CMS, content management, marketing, online, website
Wednesday, April 22, 2009
POSTED BY:Ed

Whether you are an interaction designer an application designer or a project designer, Integrity is looking for creative souls willing to join our dynamic team of technology and marketing gurus.
Please contact our HR department today or view some of our posted job openings (knowing most of our hot jobs aren’t even advertised).
Tags: Integrity, online, St. Louis, web-design, website
Thursday, March 26, 2009
POSTED BY:Ed

Integrity creates another memorable brand for the healthcare industry. Working with Integrity, Red-Card develops a host of offline and online brand components that hit the mark.
The partnership is shaking up the healthcare industry.
Tags: branding, online, website
Wednesday, October 15, 2008
POSTED BY:Ed

For client Catering St. Louis, Integrity fine-tuned the core messages that drive inquisitive site visitors to a buy decision.
Compelling photographs, rich copy, and multiple information channels reinforced the sense of elegance, professionalism, and attentiveness associated with this leading regional brand. Robust online reservation features facilitated quick event booking and customization that resonated with the traditionally demanding clientele.
Integrity also assisted in deploying messages across multiple channels to occupy additional space in the consumer consciousness, including commercial post-production, digital touchpoint campaigns, and preparations for future-state VR tour capabilities.
Tags: branding, online, St. Louis, website