How will responsive web design change the way your site appears on Google search?
In today’s world of mobile everything, it’s important to make sure your website looks as beautiful on your phone as it does on our giant Mac screens. But just as important as form is functionality. What good is a sexy site if it doesn’t show up on a search engine results page (SERP)?
Luckily – if you’ve got the time and resources – you can have your cake and eat it, too.
Speed and performance are major factors in pushing websites to the top of SERPs and responsive web design is the best way to achieve both.
In responsive web design, all of your content remains on a single URL, which makes it easier for a search engine such as Google to index your content and thus ups your SERP rank. One URL can also be divided into device-specific HTML, which alerts a search engine to the content and design changes a page will undergo on different devices. This efficiently helps caching and algorithm programs know which version to show a user and subsequently raises your site’s SERP rank.
Whether Integrity is building you a brand new website or revamping your existing one, our first step is to get the necessary developers, designers, content strategists and project managers in one room to create the best game plan. We begin with mobile design and always test our sites on a variety of devices and browsers to ensure that it is both functional and beautiful for every user.
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