Integrity launches delicious site for Tim Hortons
Coffee and donuts are a pretty big part of the culture here at Integrity. So it's no surprise that we jumped at the opportunity to help Tim Hortons build the marketing site for their soon-to-be St. Louis stores!
Tim Hortons was founded in 1964 and has expanded to include nearly 900 locations in the United States alone. Though the first store offered just the basics (coffee and donuts), the Tim Hortons menu has grown exponentially over the last 50 years.
But their menu isn't the only great thing about the chain – Tim Hortons cares about its communities and is dedicated to bringing leadership and innovation to every community it serves. The introduction of Tim Hortons to St. Louis is an exciting milestone for both Tim Hortons and the city of St. Louis!
Tim Hortons came to Integrity looking for a digital partner, originally to build a minimal landing page that would attract a customer base via email. That page would then become the full-blown marketing site it is now, featuring job opportunities, a newsletter signup and a place to announce new locations. All of this had to match the Tim Hortons brand.
We jumped right into the project with the decision to use WordPress to create a responsive, updatable site. New locations can be added, emailing lists can be managed and news can be released with ease.
With all the important calls to action – newsletter signup, job opportunities, press updates – featured on the front page, users can navigate the site easily to find what they're looking for.
The locations map is tailored to fit the Tim Hortons brand, with custom pins on a detailed map demonstrating exactly where the nearest store or kiosk is. Callouts direct users to Google Maps, where they can get directions to the appropriate Tim Hortons store.
Integrity is proud to show off the newly launched Tim Hortons St. Louis website – check it out here today. Visit the Tim Hortons kiosk in the Scottrade Center or be one of the first at the Maplewood store, breaking ground this week!
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