Human Factors Testing
If your app isn’t user friendly, it won’t be used. Our data-driven approach to human factors testing provides key insights to improve how users behave psychologically in relation to your web product.
Advocating for Your Users
Human factors for screen-based experiences are less physical and more cognitive in nature. Attention limitations, short-term memory values, visual contrast, information hierarchy, spatial awareness, mental models or metaphors, navigation schemas and visual cues are all considerations that inform and influence how a human experiences an interactive experience – whether mobile, web, kiosk, VR or AR.
We are obsessive advocates for users and focus on defining and designing effective, delightful human-computer interactions. We take this discipline seriously and have expertise ranging from usability testing to environmental analysis to business process analysis.