Simplicity may not always seem sexy, but we think it’s hot.
Make it Simple
Reducing complex elements into easy, effective online experiences takes more than flashy design skills. It takes people who are obsessive about user interface design. We are those people.
Usability is a core brand value, not simply an opportunity to bill more hours. We embrace the fact that the user experience is the brand, and we remain a steadfast advocate of this user-centered design approach. A misplaced button, confusing navigation or jumbled font treatment can ruin a website – and by ruin, we mean ensure that no user ever returns.
We research website traffic, click-through rates and conversions to get a baseline of how your existing site is performing. We then use those trends and statistics to maximize site effectiveness in our design.
Before we even think about opening PhotoShop, we start by creating a clickable blueprint or wireframe to perfect the user experience. This also helps reduce time and cost, allowing you to see exactly how your site will function before we build it. Translation: there are no surprises.
One of the most concrete ways to measure usability is to perform time-to-task tests – users are timed on how long it takes them to perform specific tasks on a website. After a redesign, a new group of users performing the same tasks is timed. This measurement of time-savings can translate to millions of dollars saved in productivity for, say, a large corporate intranet.
In addition to learning about user behavior from tracking tools like Google Analytics, we can conduct in-person and automated testing to gain further insight into how real users interact with a site. This allows us to assess how best to improve it.
Before redesigning your site, we make sure we understand your user. We conduct in-depth analyses of site audiences, from demographics to internet habits to what they’re clicking on most within the site.