Mobile-First Student Experience
Crafting a world-class mobile experience for students
Creighton University partnered with Integrity to execute an extensive qualitative and quantitative research, discovery and data-gathering effort in order to capture user-based priorities for a mobile-first experience for students, staff, faculty, senior leadership, alumni and the community.
Like many leading higher education entities, Creighton University has numerous systems of record for all their student and operational needs — from housing to meals to sports to class schedules. This group of disjointed systems of record created a fragmented experience for all users.
Integrity led an exhaustive research and discovery effort to gain a deep understanding of user requirements, using a multi-tiered, data-gathering approach initiated via one-on-one interviews, focus groups, phone interviews and an e-mail survey to a larger base of users. Beyond creating a product roadmap, this discovery and research decreases development costs, increases user satisfaction, reduces training and support, and bridges the cultural divide between users and IT by involving users in the earliest stages of a product.