Eason Law Traffic Generation Strategy

The Goal

Increase online leads for St. Louis-based attorney, James Eason’s firm, which had very little web presence and no tracking in place.

The Solution

  • Created a responsive site design with prominent calls to action to contact the firm on every page
  • Cleaned up clunky content on the firm’s website, gave it more personable, helpful tone
  • Optimized the site for search engine crawlers by targeting the site content to valuable key terms and adding a blog to keep the content fresh
  • Installed Google Analytics to track user actions on the site
  • Launched an ongoing traffic generation strategy, including a paid search campaign through Google AdWords to further drive quality leads and calls to the firm

Tools & Technologies Used

  • WordPress, Google AdWords, PHP, Google Analytics, JavaScript, jQuery, Gravity Forms, Google Font API, Facebook, Google Maps