Explore St. Louis Mobile App & WordPress Website
Better represent the St. Louis area to potential visitors and fellow residents.
- Rebuilt the CVC’s website, Explore St. Louis, with a clean, modern and inviting design and St. Louis imagery
- Created simple workflows for visitors to book flights, make hotel reservations and navigate St. Louis once they arrive
- Added traveler-friendly features and content, including a searchable events calendar, videos and blog
- Leveraged the WordPress content management system to make updating frequently changing information on the site easier for the CVC team
Tools & Technologies Used
With mobile and tablet traffic to ExploreStLouis.com ever-increasing, the St. Louis CVC needed a better mobile user experience overall. Its existing iOS and Android apps weren’t conducive to user goals. Integrity architected, designed and developed new iOS and Android versions of the Explore St. Louis app consistent with its brand.
The St. Louis CVC wanted to promote area attractions, nightlife and culture to an African-American audience that lives in surrounding cities and states. Integrity used parallax design to build a vibrant, informative WordPress microsite featuring photos of St. Louis landmarks and St. Louis’ own Jackie Joyner Kersee.
The St. Louis Civic Pride Foundation, a non-profit organization founded by the CVC, seeks to propel growth in St. Louis by creating a culture of confidence and competition. Integrity built a microsite using Explore St. Louis branding to help the organization recruit ambassadors and communicate information to stakeholders.