The Goal

Imo’s Pizza, a local pizza chain and St. Louis staple for 50 years needed a new website to better drive online orders from its more than 90 franchises as well as a consolidated, consistent social media strategy.

The Solution

  • Created a custom WordPress website, adding clear calls to action to order online and providing easily accessible information about each Imo’s store
  • Developed a social media strategy and began managing Imo’s social properties
  • Designed email template for Imo’s corporate office to easily market to customers on email list
  • Built internal-facing portal for franchisees to access photos, ads, coupons and other assets
  • Leveraged Volusion to create an e-commerce solution for out-of-town shipments

Tools & Technologies Used

  • WordPress, Tool One, Technology One, PHP, Google Analytics, JavaScript, jQuery