Lancaster Bingo Company E-commerce Web Application

The Goal

Overhaul Ohio-based Lancaster Bingo Company’s brand and website to better reflect its position as the leader in charitable gaming distribution.

The Solution

  • Conducted an extensive audit of the company’s business processes, backend systems and web properties
  • Created new brand standards, including a new logo and tagline
  • Opened the company’s catalog to potential clients by removing the login requirement for users to browse products in the e-commerce web application
  • Developed a custom filter to display and restrict ordering of products based on user’s zip code to abide by charitable gaming regulations
  • Integrated Stripe custom e-commerce payment processing to enable customers to purchase products directly from the Lancaster Bingo website

Tools & Technologies Used

  • Symfony, PHP, Google Analytics, JavaScript, jQuery, YouTube, Google Font API, Stripe, Olark Chat