Maritz holding company decided its existing corporate website was not meeting its goals of telling the company’s story, driving potential new business to the correct subsidiary and recruiting job applicants.
Collaborated closely with the Maritz marketing team to define in detail all Maritz companies, solutions and products
Consulted Maritz team on content strategy to reduce jargon in site copy and say more with less
Organized Maritz subsidiaries into intuitive groups of solutions to help site visitors better understand what they offer and drive them to the correct company website
Built new site architecture, focusing on the Maritz story, Maritz solutions and Maritz careers
Wireframed site pages for desktop and mobile devices
Created new site visual design, incorporating new Maritz people-focused branding through rich imagery, simple iconography and a vibrant color palette
Put together CSS style guide to help Maritz development team efficiently develop new site