Maritz Responsive Website Design

The Goal

Maritz holding company decided its existing corporate website was not meeting its goals of telling the company’s story, driving potential new business to the correct subsidiary and recruiting job applicants.

The Solution

  • Collaborated closely with the Maritz marketing team to define in detail all Maritz companies, solutions and products
  • Consulted Maritz team on content strategy to reduce jargon in site copy and say more with less
  • Organized Maritz subsidiaries into intuitive groups of solutions to help site visitors better understand what they offer and drive them to the correct company website
  • Built new site architecture, focusing on the Maritz story, Maritz solutions and Maritz careers
  • Wireframed site pages for desktop and mobile devices
  • Created new site visual design, incorporating new Maritz people-focused branding through rich imagery, simple iconography and a vibrant color palette
  • Put together CSS style guide to help Maritz development team efficiently develop new site

Tools & Technologies Used