The Goal

The global leader in premium cardio equipment needed a mobile app to stay connected to their passionate users base. Integrity ideated and executed the first “virtual trainer” app that motivates couch potatoes and marathon runners alike to stay true to their healthy exercise routine and remain motivated.

The Solution

  • Worked collaboratively with TRUE Fitness to identify business goals and user personas
  • Ideated and developed first “virtual personal trainer” app concept
  • Built high-resolution wireframes to illustrate user workflows
  • Created TRUE Fitness sub brand for app
  • Built app in Objective-C native iOS development

Tools & Technologies Used

  • PhotoShop, Objective-C, Xcode, Push Notifications