Washington University Program in Physical Therapy WordPress Website Redesign

The Goal

Build a flexible, fully responsive website that showcases the three prongs of the Program in Physical Therapy’s mission using the School of Medicine WordPress theme.

The Solution

  • Designed and developed a custom, responsive homepage featuring the program video, clear calls to action, upcoming events and recent news
  • Utilized the School of Medicine’s WordPress theme to create a website consistent with other programs within the school
  • Conducted a full audit of the old website and restructured its content
  • Established a new, simplified site architecture that elevates the program’s mission of providing outstanding education, research and patient care
  • Crafted web-optimized content that reflects the friendly and professional voice of the program and conveys its mission concisely
  • Leveraged Gravity Forms’ conditional formatting options to capture relevant information from multiple user groups
  • Implemented Google Analytics and Tag Manager for advanced site tracking

Tools & Technologies Used

  • WordPress, Yoast SEO, Google Analytics, Google Tag Manager, Gravity Forms, TablePress, Advanced Custom Fields, Event Organiser